The Potential of Kaiseki in Europe — New Market Opportunities Beyond the Maturity of the U.S. Market
In the U.S., the Japanese food market has matured, and interest is shifting beyond sushi and omakase toward the more experiential value of kaiseki. In Europe, meanwhile, kaiseki-style dining—emphasizing structure, aesthetics, and storytelling—is gradually gaining acceptance among culturally attuned and high-end dining audiences, with potential for selective expansion across key cities.